Monday, March 9, 2015

Low Oil Prices, Electricity, & What That Means for Your Business

PSA Business Owners You Want to Hear This! I know that gas prices will not stay this low, you know it too. Thus, electricity bills will go up. I can protect your from this if you are in a deregulated area. Allow me to break it down to you. I didn't get it before. I wasn't a math person (Even though I was selected to go to a special math and science school, I just don't find it that interesting.) Anything talking about converting kWh hours to mwh, determining rates per kWh hours, oil prices, etc sounded like the last thing I wanted to do.

I'm a music person. I'm an art person. Not that long ago, I didn't know anything about oil except that it was polluting the environment and was aiming to go off the grid. Seriously, I pondered on living in a tent next to firelight. Anyway, fast forward many interesting happenings along my spiritual quest, now I'm an electricity consultant. Wow. We can go into my moral views later but for now we'll talk about the money. K so let me put it to you simple. Somewhere, something clicked in my head, and a new world began to open.

Saudi Arabia & OPEC are dropping their prices for one reason only. They want to put U.S. Shale-Oil producers out of business. The kind of oil we produce here through fracking and so forth (polluting the water source) costs us more to produce then the kind of oil produced in Saudi Arabia. Thus, they can lower their prices more than the U.S. producers and put them out of business. K, bad for some U.S. businesses, but good for others. If you are in a deregulated electricity market like areas of TX, this means you can do what companies like Southwest Airlines do to save billions. They buy fuel when oil prices are low 3 - 5 years in advance. Then when prices rise they still have their fuel purchased at the lower rate. This is the same thing you should do with your electricity bill to save thousands, millions, over the years.

I work with Power-Mark Resources and together we have partnerships with the major electricity providers like Direct Energy, GDF Suez (built the Suez Canal), and I will get you the lowest rate you can get. If you go on a website I guarantee you will not see the deal I can give you. Not only for your business, but I will bundle you a deal with your house - giving your house a commercial rate too. People just don't know the diamond mind I'm sitting on. Just as soon as the U.S oil producers go out of business what will happen?! You know Saudi Arabia will look around yep our monopoly is back on, and they will rise the prices. The people that bought their oil/electricity now for 3 - 5 years in advance will be ahead of the game. ‪#‎InsiderSecret ‪#‎JoinMyWealthGroup

Sunday, March 8, 2015

Digital Marketing Tips for Businesses in 2015!

How is Digital Marketing applied to the business' marketing strategy? With this blog, read a summary of what industry experts' view about mastering digital marketing. Connect to YouTube videos about digital marketing trends for 2015. Hoppin Online Marketing highlights Digital Marketing Trends of 2015 in their YouTube video. WSI Digital Marketing also point out 5 Digital Marketing Trends for 2015 in their video. Use the provided Emarketing Textbook link to help create your digital marketing plan. 

David Edelman and Luke Collin, members of McKinsey Publishing inform on how to master digital marketing

First of all, the authors point out that the model of creating a quarterly campaign to market around a certain product is out-dated. Clients/customers want interaction throughout the year to develop a relationship. There should be something for everyone at all times, not just campaigns focused on one product. In digital marketing, one can see the search terms individuals use, where on the site they've been looking, and the social interaction they've had with the brand. Thus, this new model pushes having something for each of them with a range of content and offers. It's not enough to have 2 offerings but one may even need to have 100s or more. It is important to think of digital marketing not as a separate component - one more thing you do for marketing. Rather, the whole operation must be rethought with digital marketing in mind, "because it is about using data, faster cycle times, more interactivity with more empowered customers"(Collin, 2014). 

Don't become a digital zombie! Just about everyone knows of someone who spends so much time looking down at Facebook,etc on their phone that they exclude the room of people around them to the point of missing out on forming valuable relationships. It is still very important for senior executives to get out of the office and actually talk to real live people and see how they interact with the brand and products. 

These experts point out 3 important pieces of advice to remember in order to solve digital problems: Prioritize data. Organize the right people from different job roles to work together. Instead of getting intimidated by digital problems, use a rapid-cycle of test and learn with small scale pilots


Ask these important questions when developing the business' digital marketing plans: "What is our product strategy, what is our customer-experience strategy?....What is our data strategy? How are we getting more information about our customers? How are we going to use that information to drive value? Is that going to lead our customers to do more business with us so that we can then gather more information back?" (Collin, 2014).

Mastering digital marketing -  Collins, Luke, and David Edelman. June 2014





Hoppin Online Marketing. Digital Marketing Trends 2015.
    



WSI Digital Marketing. 5 Digital Marketing Trends for 2015.





Check out this free Emarketing Textbook Download pdf goodie! Full Sail University Masters in Science Entertainment Business Students Did!
Emarketing_Textbook_Download.pdf


Video Resources

Collins, Luke, and David Edelman. "Mastering Digital Marketing." Insights & Publications. McKinsey & Company, 2014. Web. 8 Mar. 2015. <http%3A%2F%2Fwww.mckinsey.com%2Finsights%2Fmarketing_sales%2Fmastering_digital_marketing>.


Hoppin Online Marketing. "Digital Marketing Trends Of 2015." YouTube. YouTube, 3 Feb. 2015. Web. 08 Mar. 2015. <https://www.youtube.com/watch?v=l_Ei7CxXwuo>.

WSI Digital Marketing. "5 Digital Marketing Trends for 2015." YouTube. YouTube, 3 Nov. 2014. Web. 08 Mar. 2015. <https://www.youtube.com/watch?v=aLcljS4u25M>.