Digital Marketing Tips for Businesses in 2015!

How is Digital Marketing applied to the business' marketing strategy? With this blog, read a summary of what industry experts' view about mastering digital marketing. Connect to YouTube videos about digital marketing trends for 2015. Hoppin Online Marketing highlights Digital Marketing Trends of 2015 in their YouTube video. WSI Digital Marketing also point out 5 Digital Marketing Trends for 2015 in their video. Use the provided Emarketing Textbook link to help create your digital marketing plan. 

David Edelman and Luke Collin, members of McKinsey Publishing inform on how to master digital marketing. 

First of all, the authors point out that the model of creating a quarterly campaign to market around a certain product is out-dated. Clients/customers want interaction throughout the year to develop a relationship. There should be something for everyone at all times, not just campaigns focused on one product. In digital marketing, one can see the search terms individuals use, where on the site they've been looking, and the social interaction they've had with the brand. Thus, this new model pushes having something for each of them with a range of content and offers. It's not enough to have 2 offerings but one may even need to have 100s or more. It is important to think of digital marketing not as a separate component - one more thing you do for marketing. Rather, the whole operation must be rethought with digital marketing in mind, "because it is about using data, faster cycle times, more interactivity with more empowered customers"(Collin, 2014). 

Don't become a digital zombie! Just about everyone knows of someone who spends so much time looking down at Facebook,etc on their phone that they exclude the room of people around them to the point of missing out on forming valuable relationships. It is still very important for senior executives to get out of the office and actually talk to real live people and see how they interact with the brand and products. 

These experts point out 3 important pieces of advice to remember in order to solve digital problems: Prioritize data. Organize the right people from different job roles to work together. Instead of getting intimidated by digital problems, use a rapid-cycle of test and learn with small scale pilots. 


Ask these important questions when developing the business' digital marketing plans: "What is our product strategy, what is our customer-experience strategy?....What is our data strategy? How are we getting more information about our customers? How are we going to use that information to drive value? Is that going to lead our customers to do more business with us so that we can then gather more information back?" (Collin, 2014).

Mastering digital marketing -  Collins, Luke, and David Edelman. June 2014

Hoppin Online Marketing. Digital Marketing Trends 2015.    



WSI Digital Marketing. 5 Digital Marketing Trends for 2015.





Check out this free Emarketing Textbook Download pdf goodie! Full Sail University Masters in Science Entertainment Business Students Did!
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Video Resources

Collins, Luke, and David Edelman. "Mastering Digital Marketing." Insights & Publications. McKinsey & Company, 2014. Web. 8 Mar. 2015. <http%3A%2F%2Fwww.mckinsey.com%2Finsights%2Fmarketing_sales%2Fmastering_digital_marketing>.

Hoppin Online Marketing. "Digital Marketing Trends Of 2015." YouTube. YouTube, 3 Feb. 2015. Web. 08 Mar. 2015. <https://www.youtube.com/watch?v=l_Ei7CxXwuo>.

WSI Digital Marketing. "5 Digital Marketing Trends for 2015." YouTube. YouTube, 3 Nov. 2014. Web. 08 Mar. 2015. <https://www.youtube.com/watch?v=aLcljS4u25M>.